CleanHausNYC: A Premium Cleaning Experience, Reimagined
Project Overview
CleanHausNYC is a luxury residential and commercial cleaning service based in New York City, known for its commitment to eco-friendly practices, attention to detail, and upscale clientele. With a mission to deliver hotel-grade cleanliness and professionalism, they partnered with us to elevate their online presence. Our goal was to create a digital experience that mirrored the brand’s premium nature—featuring a concierge-style quote system, refined UI, and mobile-first performance.
The Objective
CleanHausNYC needed a website that would appeal to a high-end market while removing friction from the booking experience. The core objectives included:Design a polished and modern website aligned with the expectations of upscale customers.Build an elegant, multi-step quote form that feels personal and concierge-like.Clearly communicate the brand’s commitment to quality, safety, and eco-conscious service.
The Process
To bring this vision to life, we followed a structured process to ensure design, UX, and messaging were all optimized for CleanHausNYC’s audience.
Kickoff & Strategy
We began with a deep-dive strategy session to align on goals, define target personas, and extract CleanHausNYC’s core brand attributes. This phase informed all UX and messaging decisions moving forward.
Information Architecture
We developed a streamlined sitemap that prioritized clarity and ease of navigation, helping users flow naturally from service overviews to booking.
Website Design
The design phase focused on creating a minimalist yet luxurious feel—balancing whitespace, soft animations, and refined typography. Trust elements such as insured teams, verified reviews, and eco-safe products were visually embedded throughout the layout.
Webflow Development
Using Webflow, we built a fast, responsive site powered by CMS collections for easy future updates. The concierge-style quote form was custom-built to collect key service preferences while offering a premium, guided experience.
Prelaunch QA
The site was tested rigorously across devices and browsers to guarantee pixel-perfect performance. Every interaction, from page transitions to quote submissions, was fine-tuned to reflect CleanHausNYC’s high service standards.
The Outcome
The new CleanHausNYC website aligned perfectly with the brand’s positioning and business goals:
Premium Digital Experience
Users now engage with a clean, elegant interface that instantly communicates professionalism, safety, and care.
Concierge-Style Quote Form
The guided form personalizes the booking journey and encourages more qualified leads—offering convenience without compromising brand tone.
Elevated Trust & Credibility
Visual cues and copy throughout the site instill confidence, reinforcing the brand’s reliability and eco-conscious values.
With this launch, CleanHausNYC now has a digital presence that truly reflects the sophistication and quality of the service they provide, setting them apart in a competitive, premium market.
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